Ethical Challenges of Omnichannel Marketing?

Ethical Challenges of Omnichannel Marketing?

Picture: Backbone Company, 2016. Omnichannel. Available online here. This post is made by Sara Nielsen Tugcu, thesis student at the IT-University of Copenhagen and associate of ETHOS Lab. Sara has researched the new marketing term ‘Omnichannel’ and wishes...
The Big Data Superhero Experiment

The Big Data Superhero Experiment

The Big Data Superhero Experiment Hitachi Consulting visited the ITU on 27 May 2015 with a challenge for the University’s students. ETHOS Lab participated and this is what we took away from the early look at Hitachi’s ambitious gambit, the SmartCopenhagen Big Data...
ETHOS’ Collaboration with New Student Organization GATEWAY

ETHOS’ Collaboration with New Student Organization GATEWAY

ETHOS’ Collaboration with New Student Organization GATEWAY What if data could tell stories? And what if those stories have valuable meaning for your team and help you make better decisions? While many organizations are trying nowadays to deploy their data in order to...