Ethical Challenges of Omnichannel Marketing?

Ethical Challenges of Omnichannel Marketing?

Picture: Backbone Company, 2016. Omnichannel. Available online here. This post is made by Sara Nielsen Tugcu, thesis student at the IT-University of Copenhagen and associate of ETHOS Lab. Sara has researched the new marketing term ‘Omnichannel’ and wishes...
The Big Data Superhero Experiment

The Big Data Superhero Experiment

The Big Data Superhero Experiment Hitachi Consulting visited the ITU on 27 May 2015 with a challenge for the University’s students. ETHOS Lab participated and this is what we took away from the early look at Hitachi’s ambitious gambit, the SmartCopenhagen Big Data...